The Perils of Pretense: Navigating the World of Fake Accounts In this eye-opening presentation, Mike Hayes and Joe Iovenitti dive deep into the rapidly evolving world of AI technology and its double-edged sword. While AI offers incredible opportunities for businesses to create content, presentations, and media at lightning speed, it also introduces a new breed of sophisticated scams and fakery that can devastate reputations and bottom lines. Witness firsthand the astonishing speed at which AI can generate polished presentations and videos that are virtually indistinguishable from human-created content. As Joe recounts his personal experience falling victim to a traditional email scam that damaged business relationships, the looming threat of AI-powered deepfakes and manipulation becomes abundantly clear. In the era of AI, simply receiving an email, video, or communication is no longer enough to verify its authenticity. Mike and Joe underscore the paramount importance of cultivating “AI media marketing literacy” – the essential skills to identify deepfakes, AI-generated content, and scams before falling prey. Their solution? Nurturing authentic human connections and networks. By establishing trust through genuine interactions, testimonials, and peer recommendations, businesses can separate fact from fiction in an AI-driven world rife with deception. This compelling presentation is a wake-up call for businesses of all sizes, offering actionable strategies to navigate the treacherous waters of AI fakery while harnessing its immense potential for growth and innovation.